Nestled against the southern tip of The Pennines, our Derbyshire base is a short ride from both the stunning scenery of the Peak District and the metropolitan buzz of Nottingham.
This privileged location, rich in cycling heritage, with its grovelling climbs, epic descents, state of the art velodrome and vibrant commuter belt has been inspirational to our unique approach of creating a range of cycles that has been developed by riders for riders in all disciplines and styles.
The entire design and realisation process, from the inception of a new bike, through design, prototyping, testing and all the way to the final realisation, takes place right here in the heart of the country with our team of riders. There truly is no other way to get it so right.
Real world testing in what can often only be described as challenging conditions ensures our bikes are stacked full of performance, comfort and practical features that can adapt to all the seasonal challenges of British cycling.
Formed By The UK stands for the highest possible standards in quality, design and build to deliver consistent performance every single day, whatever your