Forme are pleased to announce a new four-year partnership to supply the hire bike fleet to Center Parcs short break villages. From May 2017, Forme will be providing branded bicycles for each member of the family, starting from 12" all the way through to 26". Every village has a Cycle Centre where guests can hire bikes to spend time enjoying the forest environment, gliding round in the fresh air.
Center Parcs has the biggest cycle hire fleet in the UK, with around 15,000 bikes. The bikes have been through a very detailed design process to suit the requirements of Center Parcs guests. Manufactured to the highest quality, these bikes are exclusive to Center Parcs and give their visitors a fantastic cycling experience. Design, prototyping and testing of Forme bikes take place right here in the UK, by Moore Large's dedicated team. The result is a ‘Made by the UK' product - perfect for this countries riders, weather conditions and terrain.
Adam Garner, Forme's Senior Product Manager, said "We are absolutely delighted to be working with Center Parcs in 2017 and beyond. Using Forme's ‘Made by the UK' ethos our dedicated bicycle product team have worked hard to provide the extra attention to detail and enhanced specification needed to secure the contract. Existing and future stockists of the Forme brand will benefit from the increase in brand exposure achieved through our partnership with this very popular short break provider."
Providing Forme bikes to Center Parcs is a great indication of how the Forme brand is progressing in the UK, having beaten off stiff competition. With 1.2 million people hiring these cycles each year, Forme will reach a broad audience of leisure and potential cyclists, facilitating long-term growth of the Forme brand and its ambition to be recognised as a producer of the best bikes for cycling in the UK.