First Forme MTB Demo Centre opens at Sherwood Pines

The Forme Demo Centre at Sherwood Pines has been created to meet riders demand, offering a full product testing experience across most MTB categories within the Forme product collection. The selected retailer provides a specialist service from fully trained and experienced staff, guaranteeing the customer chooses the right bike in line with the brands Tailor Fit programme.

Sherwood Pines is of the UK's largest Trail Centres with routes for all ages and abilities. Whether you are testing out your first bike, or whether you're already happy shredding through rock gardens, Sherwood Pines is the perfect location for natural cycling.

Adam Biggs, Head of Division for Forme Bikes, commented, "We believe this venue presents the best testing experience for Forme, accommodating for everything from young cyclists and family trails to unmarked singletrack for the serious cross country or downhill mountain biker. It is also very close to Center Parcs with whom we have a four-year partnership, supplying the hire bike fleet to all their short break villages. Forme also has an association with the new Sherwood Pines Racing Team, full details of which will be released soon."

Thirty Forme hire bikes are available from Sherwood Pines including the Ripley 650B and Alport 29 hardtails, both with 120mm travel as well as the Lathkill 140mm full suspension trail bike, which rode into What Mountain Bike's ‘Trail Bike of the Year' top ten. Following the current soft launch of the MTB Demo Centre at Sherwood Pines, Forme has plans to use the venue for next year's first major MTB series launch which will consist of around ten new models across Enduro FS, Trail 140mm FS, Hardtail 130mm and XC Race models.

Forme's recently launched Tailor Fit platform highlights the benefits of using a specialist retailer to provide the best possible buying experience and the brand's collection in store only policy is to help make participating bricks & mortar retailers more competitive by highlighting their advantages.

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