Earlier this year, Moore Large announced a four-year hire bike fleet partnership with Center Parcs short break villages. Every village has a Cycle Centre where guests can hire bikes, and the contract will see the bicycle distributor providing Forme branded bicycles for each member of the family, starting from 12" all the way through to 26".
Adam Garner, Moore Large's Brand Director, said "We are delighted to supply Center Parcs with their hire bike fleet this year and beyond. Using Forme's ‘Formed by the UK' ethos, our product team worked hard to provide the extra attention to detail and enhanced specification needed to secure the deal. Existing and future stockists of the Forme brand will benefit from the increase in brand exposure achieved through our partnership with this notorious short break provider".
Center Parcs has the biggest cycle hire fleet in the UK, with around 15,000 bikes. The bikes have been through a very detailed design process to suit the requirements of Center Parcs guests. Manufactured to the highest quality, these bikes are exclusive to Center Parcs and give their visitors a fantastic cycling experience. Design, prototyping and testing of Forme bikes take place right here in the UK, by Moore Large's dedicated team. The result is a ‘Formed by the UK' product - perfect for this countries riders, weather conditions and terrain.
Providing Forme bikes to Center Parcs is a great indication of how the Forme brand is progressing in the UK, having beaten off stiff competition. With 1.2 million people hiring these cycles each year, Forme will reach a broad audience of leisure and potential cyclists, facilitating long-term growth of the Forme brand and its ambition to be recognised as a producer of the best bikes for cycling in the UK.
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